2025 CONVENTION SCHEDULE
SUNDAY
november 16
2:30 - 5:30 PM - Registration
5:30 - 7:30 PM - Welcome Event
MONDAY
november 17
6:00 - 6:45 AM - Brand Workouts
7:00 - 7:45 AM - Brand Workouts
8:30 AM - 7:00 PM - Vendor Village & Cafe Hub Open
9:30 - 11:00 AM - Welcome Address & Keynote Speaker
11:00 AM - 2:00 PM - Lunch and Designated time in Vendor Village
2:00 - 5:00 PM - Pure Barre Main Stage
5:00 - 7:00 PM - Vendor Happy Hour in Vendor Village
TUESDAY
november 18
6:00 - 6:45 AM - Brand Workouts
7:00 - 7:45 AM - Brand Workouts
8:30 AM - 6:00 PM - Vendor Village & Cafe Hub Open
8:30 - 9:30 AM - Vendor Village Morning Coffee
9:45 - 10:30 AM - Xponential Breakout 1
10:45 -11:30 AM - Xponential Breakout 2
11:45 -12:15 AM - Xponential Breakout 3
12:15 AM - 2:15 PM - Lunch and Designated time in Vendor Village
2:15 - 3:00 PM - Pure Barre Breakout 4
3:15 - 4:00 PM - Pure Barre Breakout 5
4:10 - 5:00 PM - Pure Barre Breakout 6
8:30 - 11:30 PM - Closing Party
TUESDAY MORNING XPONENTIAL BREAKOUTS
Intro to ProfitKeeper & How to Manage your P&L
Brandon Wiles & Colin Wiles - VP of Finance & Data & Analytics and VP of Finance
Get to know the ProfitKeeper platform and its benchmarking capabilities, and learn how it can help you better analyze your studio's P&L to grow your business.
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From Talk to Traction: Strengthening Operations,Teams and Member Loyalty
Lizzy Mae Kerr & Eirick Wilson - Regional Vice President of Operations, West Coast & Regional Vice President of Operations, East Coast
Strengthening Operations, Teams and your Member Base. Discover how the right conversations with your managers and employees can drive better operations, stronger teams and lasting member loyalty. Learn simple framework for moving from talk to action - turning every day conversations into measurable results.
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Building a Stronger Field Foundation: Introducing Our New Field Operations Team
Lizzy Mae Kerr & Eirick Wilson - Regional Vice President of Operations, West Coast & Regional Vice President of Operations, East Coast
Join us as we unveil the launch of our new Field Operations Team, designed to drive business growth and excellence across our organization. In this breakout session, we'll provide an in-depth overview of the team's organizational structure, outlining key roles and responsibilities.
You'll gain insight into the team's intent, including how we'll work together to deliver exceptional results and support our business objectives. We'll also explore the strategic rationale behind the team's launch, highlighting why this is a critical moment for our organization's growth and success.
Learn about our communication touchpoints, including regular check-ins and progress updates. You'll also get hands-on insight into the tools and technologies we'll be leveraging to drive business outcomes and optimize our operations.
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Building a Brand Through Real Estate
Eric Simon, Maximilian Bourque, & Jonathan Hill - Chief Development Officer, Facilitator, & Director of Real Estate Analytics
Real Estate is one of the most important assets for any franchise system. Strategic placement of studios through data is critical to maximizing individual franchisee success, blocking out our competition and optimizing our playing field to build brand equity through store fronts, our greatest brand builder.
Join our panel of experts to understand the one-two punch of how and why we target specific areas for placing studios and how we identify the right shopping centers with the right economics to give our franchisees and the brand the best chance for success.
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Capitalizing on your Asset
Joel Hayek, Chris Wilson, Chris Baker, & Juston Gomez - Sr. Director of Resales, Facilitator, Director of Resales, Xponential Fitness, President & Co-Founder, Franchise Flippers, & Commercial Relationship Manager, Apple Pie Capital
Nobody can be a franchisee forever. Best in class franchisors support and guide their
franchisees through the entire franchise lifecycle. This includes an exit strategy. Come join a panel of experts to discuss the strategy and planning of selling your business to maximize speed and value.
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Xponential Learning & Development: What is Coming
Andrew Marlow - President of Learning & Development, Xponential
Learning & Development is unveiling how Xponential will transform training moments into continuous learning to drive studio growth.
Learning Approach
E-learning programs that connect behaviors to outcomes and solve real studio challenges.
How Learning is Delivered
AI-powered video, interactive quizzes, and scenarios for real world application—fast to deploy, easy to apply.
Where Learning Happens
A new LMS: one centralized hub with self-enrollment, progress reporting, and AI search that puts SOPs and answers at your fingertips.
Timeline for Launch
Preview the roadmap of upcoming programs and the official LMS launch.
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Local Media Management: CAP Vendor Panel Discussion
Louise Ocasion - CMO & Facilitator
Hear from a panel of CAP Vendors where digital optimization, the changing landscape of paid media management & AI integration are discussed.