2025 CONVENTION SCHEDULE
SUNDAY
november 16
2:30 - 5:30 PM - Registration
5:30 - 7:30 PM - Welcome Event
MONDAY
november 17
6:00 - 6:45 AM - Brand Workouts
7:00 - 7:45 AM - Brand Workouts
8:30 AM - 7:00 PM - Vendor Village & Cafe Hub Open
9:15 AM - 12:00 PM - Xponential Main Stage Morning
12:00 - 2:00 PM - Lunch and Designated time in Vendor Village
2:00 - 5:00 PM - Xponential Main Stage Afternoon
5:00 - 7:00 PM - Vendor Happy Hour in Vendor Village
TUESDAY
november 18
6:00 - 6:45 AM - Brand Workouts
7:00 - 7:45 AM - Brand Workouts
8:30 AM - 6:00 PM - Vendor Village & Cafe Hub Open
8:30 - 9:30 AM - Vendor Village Morning Coffee
9:45 - 10:30 AM - Xponential Breakout 1
10:45 -11:30 AM - Xponential Breakout 2
11:45 -12:15 AM - Xponential Breakout 3
12:15 AM - 2:15 PM - Lunch and Designated time in Vendor Village
2:15 - 3:00 PM - Pure Barre Breakout 4
3:15 - 4:00 PM - Pure Barre Breakout 5
4:10 - 5:00 PM - Pure Barre Breakout 6
8:30 - 11:30 PM - Closing Party
TUESDAY MORNING XPONENTIAL BREAKOUTS
How to Win with Field Operations
Lizzy Mae Kerr & Eirick Wilson - Regional Vice President of Operations, West Coast & Regional Vice President of Operations, East Coast
Join us as we unveil the launch of our new Field Operations Team, designed to drive business growth and excellence across our organization. In this breakout session, we'll provide an in-depth overview of the team's organizational structure, outlining key roles and responsibilities.
You'll gain insight into the team's intent, including how we'll work together to deliver exceptional results and support our business objectives. We'll also explore the strategic rationale behind the team's launch, highlighting why this is a critical moment for our organization's growth and success.
Learn about our communication touchpoints, including regular check-ins and progress updates. You'll also get hands-on insight into the tools and technologies we'll be leveraging to drive business outcomes and optimize our operations.
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The Future of Retail: Panel Discussion
Moderator: Alex Albert - VP of Supply Chain & Procurement - Xponential Fitness
Panelist: Barry Buchholtz - CEO - FitCo
Panelist: Matt Weber - General Manager - FitCo
Panelist: Valerie Hudson - VP of Product - Xponential Fitness
Join us for an in-depth panel discussion on the future of retail across Xponential brands.
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Learning & Development: From Insight to Impact
Emilie Porter-Rand & David McMahan - Senior Manager, Learning & Development & Senior Learning & Development Program Manager
Discover how the Learning and Development department is transforming training and education at Xponential.
In this session, you’ll get to see how we’re tackling real-life studio challenges with a centralized learning hub, data-driven content development strategy, and AI-powered learning tools. Attendees will preview interactive training videos, vote in live polls, shape the training program roadmap, and learn more about the Xponential University launch.
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Intro to ProfitKeeper & How to Manage your P&L
Brandon Wiles & Colin Wiles - VP of Finance, Data & Analytics & VP of Finance
Get to know the ProfitKeeper platform and its benchmarking capabilities, and learn how it can help you better analyze your studio's P&L to grow your business.
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Capitalizing on your Asset
Joel Hayek, Chris Wilson, Chris Baker, & Juston Gomez - Sr. Director of Resales, Facilitator, Director of Resales, Xponential Fitness, President & Co-Founder, Franchise Flippers, & Commercial Relationship Manager, Apple Pie Capital
Nobody can be a franchisee forever. Best in class franchisors support and guide their franchisees through the entire franchise lifecycle. This includes an exit strategy. Come join a panel of experts to discuss the strategy and planning of selling your business to maximize speed and value.
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Building a Brand Through Real Estate
Eric Simon, Maximilian Bourque, Ian Laskowski, & Linda Nguyen - Chief Development Officer, Facilitator, Director of Real Estate Analytics, Managing Director, Retail at Morrow Hill, & Managing Director, Retail at Morrow Hill
Real Estate is one of the most important assets for any franchise system. Strategic placement of studios through data is critical to maximizing individual franchisee success, blocking out our competition and optimizing our playing field to build brand equity through store fronts, our greatest brand builder.
Join our panel of experts to understand the one-two punch of how and why we target specific areas for placing studios and how we identify the right shopping centers with the right economics to give our franchisees and the brand the best chance for success.
TUESDAY AFTERNOON BRAND BREAKOUTS
Pure Talks (PB General Session Room)
Katelyn DiGiorgio & Tauni Guzman - President & VP of Brand Operations
This full network general session will highlight powerful insights and perspectives from 4 peers presenters. From owner experience to leadership and team management to retail best practices, each speaker will communicate a big idea to motivate and inspire your mindset.
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PB Weekly Revenue Health Check 2.0
Tauni Guzman - VP Brand Operations
A refreshed guide to sales and team performanceLearn how to streamline Pure Barre studio performance monitoring with a simple, yet powerful, 30-minute reporting checklist. Designed to inspect the health of key sales process KPIs, revenue flow, and revenue generated by team members, this tool helps identify areas for growth and positive reinforcement. By focusing on maximizing your return on ad spend and payroll investments, you’ll gain actionable insights to elevate your studio's performance.
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Peer Connection
Michelle Ditto - VP of Training & Technique
Join fellow franchise partners within your market type for an interactive workshop and workshop session to foster meaningful conversations around studio performance, best practices, and growth strategies. Award-winning franchisees from each state will be on hand to share their insights and successes, and you'll have the chance to engage with them directly. To help guide the session, you'll receive a fun networking bingo card, encouraging you to meet new franchisees, share ideas, and discover actionable tips for studio success. Whether you're looking to refine your operations or explore new strategies, this session will spark collaboration and help you form valuable relationships with those who understand your market. Don't miss this opportunity to learn from peers and build a network that can support you long after the convention wraps!
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Pure Panel: Scaling Strategy Across Multi-Unit Operations
Katelyn DiGiorgio - President
Discover the executive skills, organizational structures, and proven strategies that drive success across multiple studios, and learn how top franchisees manage growth while maintaining performance. Ask pressing questions, gather practical advice on overcoming challenges and improving efficiency. Walk away from this session with valuable takeaways to strengthen your own path to multi-unit success.